Audit a listing

Two places to run it

On Etsy: open any listing and press Full audit in the SBMM row.

On this website: open Listing Optimization, then Listing Audit, and paste a listing link or its number. The number is the part after /listing/ in the link.

Both work on any public listing, yours or a competitor's. You do not need to connect a shop.

The score

The audit gives a score out of 100 and a grade. It looks at six areas: Title, Tags, Description, Photos and video, Category and attributes, and Offer and policies.

Each check passes, needs work or fails, and tells you why it matters and how to fix it. Some checks are skipped when they do not apply, for example materials on a digital download. Skipped checks do not lower the score.

A high score means the listing follows good practice. Sales also depend on the product, the price, the photos and demand.

Focus keyword

The focus keyword is the search you most want the listing to be found for. Type it and run the audit again.

The audit then also checks that the keyword sits near the start of the title and early in the description. Leave it empty and those checks are skipped.

The full audit on Etsy

The top of the panel shows the listing, its price, its sales estimates and its score.

Tag research lists every tag with its length, Etsy listings, web searches, difficulty and whether it is in the title. Copy tags puts them on your clipboard, ready to paste.

Below that, each audit area has its own score and checks, with a How to fix line on anything that did not pass.

Listing stats is for your information and adds no points, for example how many viewers added the listing to their favorites.

Estimated sales in the audit

Est. sales and Est. revenue are our own estimates, because Etsy does not share sales for a single listing. They are never more than the shop's total. Real sales can be higher or lower.

The line under the numbers says what the estimate is based on. If a listing has no estimate, it says why.

Compare Listings

Open Listing Optimization, then Compare Listings, and paste at least two listing links. Press Compare.

The listings line up side by side: shop sales, price, views, views per day, favorites, favorite rate, estimated sales and revenue, age, stock, processing time, photos, video, tags, category and score. Green marks the best value in each row.

Shared tags shows the tags they have in common. You can copy the table as CSV.

Title & Tag Checker

Use this before you publish. It works on the text you type, with no sign-in and no shop. Nothing you type is saved.

Enter a title and up to 13 tags. A focus keyword and a description are optional. You get a score and a grade, with fixes for length, repeated words, short or duplicate tags and characters Etsy does not accept.

Words used three or more times are marked red in the title.